Establishing methods to encourage product innovation through the organization.
Facilitating or leading product innovation brainstorming sessions.
Developing business cases for new product concepts.
Working with product development to commercialize new technology breakthroughs.
Developing a panel of key users/customers to collect crucial input into:
- New product concepts
- Feedback on product feature set (high level and detailed)
- Prioritizing requirements
Incorporating proven methods to gather valuable feedback with your customers in focus groups, one-on-one interviews, discussion forums, surveys, blogs, wikis etc.
Creating a successful beta-test of a pre-released product or service.
- Selecting customers to participate in the beta program.
- Developing a communication framework with beta customers to effectively receive product feedback.
- Managing the beta program.
